Website performance directly impacts the site's visibility on search engines, affecting its ability to draw and retain visitors. As a result, it's essential to carry out a thorough SEO audit to identify any potential hiccups that could be hampering your website’s performance.

An SEO audit is a method that helps you uncover challenges that could be preventing your site from ranking on search engines. These problems can range from technical errors to content-related problems.

One significant aspect of website performance is loading speed. A lagging website not only leads to a poor user experience but also affects search engine rankings. By an SEO audit, you can detect reasons Video SEO for slow website speed and take corrective action.

Moreover, an SEO audit also points out the quality of content on your website. High-quality, appropriate content is crucial for better search engine rankings. The audit can reveal if your website possesses duplicate content, unrelated keywords, or poorly optimized meta titles, leading to poor SEO performance.

Moreover, an SEO audit can help you realize whether your website is properly optimized for mobile devices. With a large number of internet users accessing the web via mobile devices, it's essential that your website is optimized for mobile viewing for better user experience and bettered search engine rankings.

Moreover, an SEO audit can disclose any broken links or webpages that are resulting in 404 errors, both of which can adversely impact user experience and SEO ranking. The audit is meant to highlight these problems, allowing you to fix them immediately and enhance your site’s performance.

Lastly, it’s important to mention that an SEO audit also assists in making an efficient SEO strategy. With knowledge of what's working and what's not, you can devise a strategy that's personalized to your website's unique needs which will improve its performance, increase visibility, and attract more visitors.

To sum up, the importance of website performance and a thorough SEO audit can't be underestimated. Always conduct regular SEO audits to identify and fix possible issues that could be affecting your site's performance. This proactive approach will keep your website up-to-date, user-friendly, and ranking well in search results, thus driving more traffic and ultimately, achieving business prosperity.